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HerBusiness Tuesday 17 November · 10am AEDT
Free 2-hour live workshop for women business owners

Stuck in a cycle of overdelivering, undercharging, or never seeing enough real profit in your business?

Spend one morning on your numbers, and walk into 2027 knowing your profit goal, the products and services that will get you there, and what to do in the first 90 days.

Yes! Send me my free workshop ticket
Tuesday, 17 November10am - 12pm AEDT (Sydney time)Live on ZoomFree
"Suzi, emphasising profit has just set off a light bulb for me. Focus on profit, not revenue."Masi Tsakanov, July 2025 workshop
Suzi Dafnis

From Suzi

Can I tell you the secret to a profitable business?

Most small business owners don't understand their finances enough. Let's be honest. Most people are winging it.

I've been mentoring women business owners for three decades, and it's something I've seen over and over. Capable women blaming themselves for a lack of growth… because they don't have a hold of their numbers. (And, hello, I've BEEN one of those women!)

But… we don't like to address it, do we? It's easier to sweep finances under the rug. It's easier to work more hours to make more profit (we're workhorses, after all). It's easier to keep doing things the way we've always done them.

And that's exactly what leads us to make poor financial decisions. We're not doing that anymore.

2027 is your year to become profitable while feeling CONFIDENT in your business decisions, with numbers to back them up. And the secret is being confident and clear about three important things:

  1. The revenue and profit you need to generate
  2. What you need to sell to meet your money goals
  3. The products and services that are worth your time and make the biggest impact

(Yep. No financial jargon. It really is that easy.)

In this 120-minute live workshop, you'll learn how to use your revenue, pricing, and profit to make smarter, more strategic decisions about what to grow, change, and let go - so your business can earn more without requiring more of you.

Even if you've been in business for years (or decades, like me) - the money side of business can feel overwhelming.

Let me help you turn that doubt into self-assured confidence, so you can lead your business into more profit this year.

"Actually looking at revenue rather than just working my butt off and not seeing the results has been MIND OPENING and something I've probably not properly addressed in my 25 years of business."Laura MacKinnon
Yes! Send me my free workshop ticket

This workshop is for you if…

  • You've been in business for a while, you have paying clients, and you're ready to grow on purpose.
  • You sell several things but don't know what's profitable.
  • You know you need to understand your numbers to run a profitable business.
  • You want next year to feel different, but you don't want to work harder to get there.

It's probably not for you if…

You're still getting your business off the ground and haven't started making sales yet. This workshop is designed for women who are already selling products or services and want to make their business more profitable. We'll be working with your actual offers, prices and revenue goals, so you'll get much more out of it once you've made a few sales.

You'll probably recognise yourself in at least three of these traps. I did.

5 profit traps that keep good businesses stuck

1

Growing without a destination

Most of us never decided what the business is for. We just kept saying yes to the next thing. You'll set your 12-month vision and your Big Kahuna® - the one big goal that everything else points to.

"Clearer vision on number of new clients needed and where to focus."Jilly Pilon
2

Letting old money stories set your prices

Your prices, your hours, and the clients you say yes to are being set by beliefs you picked up long before you had a business. You'll name them, and rewrite them.

"I have not been seeing myself as seriously able to earn way more than I currently do."Veronica Schwarz
3

Chasing revenue instead of profit

Revenue is the number we brag about. Profit is the number we live on.

You'll set both, for 2027, and see why they lead to very different decisions.

"I've been working on complementary digital products for my services, but never looked at it from a revenue perspective."Rosie Kovacs
4

Selling too many things

Every new offer feels like more income, but every offer needs its own marketing, delivery, and admin. You'll design the mix that gets you to your goal - what to keep, change, and let go.

"Aha moment - if my products are aimed at different target markets, then my advertising is very expensive and makes it hard to cross and upsell!"Mary Holmes
5

Planning once a year, on your own

A beautiful plan in November is forgotten by February.

You'll leave with your first 90 days mapped out, and a rhythm that keeps the plan alive all year.

"Planning is so important. Business doesn't just 'happen'."Shelly Cox

Each trap has a fix. Together, they're the five foundations of a profitable business - and we'll work through every one of them, on your own numbers, in one morning.

"I find the numbers give me peace of mind. My anxiety was lying to me. Business is good."Amanda Farmer, Your Strata Property

In just 2 hours

Your spot at the Profitable Business Workshop is waiting for you

In just 2 hours, you'll walk away with…

  • A 12-month profit plan for 2027, with clear, intentional financial goals, so you stop doubting your offers and know exactly what you're aiming for.
  • Clarity on which products and services are actually driving profit, so you can stop spending time on everything… and start pouring into your highest-profit offers.
  • How to work backwards to make your goals a reality, so you stop second-guessing your daily to-do list and know where you're going (and why).
  • A plain, laid-out 90-day plan so you can get to work immediately - and start 2027 already moving.
  • Confidence, momentum, and knowledge - so you stop avoiding your numbers, and actually get excited to set aside time for your finances.
  • The relief of knowing you have a community to fall back on, even when business feels isolating. Thousands of women business owners just like you are leaning on each other to grow their businesses.

You'll be saying goodbye to:

  • Ad-hoc money decisions.
  • The time-for-money trap.
  • Confusion about which products and services to spend time marketing.
  • Products or services that don't make you money.
"Helped me get really clear on where to focus my time, and what portions to give best return."Lisa Lightband, January 2026 workshop

Free workshop

The free workshop that helps you plan for profit… and make 2027 your most profitable year yet (without working harder)

Live: Tuesday 17 November · 10am - 12pm AEDT

Yes! Send me my free workshop ticket

Get your free ticket and receive a bonus gift: the Profitable Business Fast-Track Planner.

What you'll get

What you'll get during the Profitable Business Workshop

1

Stop guessing and start making profit-driven decisions

What other part of your business is allowed to run on guesswork? NONE. You'll learn how to use your numbers as a decision-making tool (rather than something to avoid) so you can make confident calls about pricing, offers, and priorities.

2

Get clear on what's ACTUALLY driving profit

Not all offers are created equal. That one service you spend 60% of your time on? You'll discover if it's pulling its weight, so you can stop pouring love into something that doesn't love you back.

3

Create a profit plan that works with your life

You already know that time does NOT equal money. You can make more without being a 'workaholic' - and you'll create a profit plan that proves it.

4

Get LIVE support, real feedback, and connection

This is not a 'watch me give a monologue while you stay muted' type of workshop. Ask questions, get personalised advice, and hear real-world examples from women who understand the challenges you have right now. Plus - you'll get direct feedback from me, so you're not working it out on your own.

5

Know exactly what to focus on for the next 90 days

No more spending hours on tasks that get you nowhere. You'll walk away with the '90-day cycle secret' - a productivity rhythm tailored to your stage of business, so you focus on the moves that actually grow your income.

6

See how to simplify your business

If your business feels heavy, it's because it IS too heavy. You're likely doing too much, offering too many things. You'll discover how to simplify, so your business becomes easier to run and your offers easier to sell!

7

Feel calm, confident, and in control of your business

I know, it seems like a pipe dream for a small business owner. But it becomes achievable when you understand your numbers and have a clear plan. That constant anxiety fades. Your decisions feel clear. You get the freedom to lead your business where YOU want it to go.

"This was the single most important exercise for me to do to set myself up for the new year. I've learned that planning is not hard."Sinja Hallam, The Power to Transform

Real members, real numbers

Here's what happened when these women got serious about their profit

Amanda FarmerAmanda FarmerYour Strata PropertyMember since 2016

She stopped exchanging her time for money

Amanda Farmer knew she didn't want to grow the typical law firm, exchanging her time for money. She's successfully 'broken the mould' of what it means to be a lawyer, replacing 50% of her 1:1 work with leveraged income - growing a profitable membership for strata owners and managers, and becoming a sought-after speaker and media personality.

"Looking at my profit regularly has made me realise my vision is achievable. I've mapped my financial goals over five years and worked backwards to establish what kind of marketing activity I need to do. And it's made my goals tangible."
Fiona KearyFiona KearyStyle LiberationMember since 2013

She realised 1:1 consultations wouldn't get her where she wanted to go

Fiona Keary is a stylist (and fashion icon) who revolutionised her business when she discovered the power of knowing her numbers. While her clients loved what she delivered, she was struggling to reach the income she wanted and deserved. She took a deep dive into her numbers - and what services she needed to ditch, add, or change.

Since putting in that work, she's doubled Style Liberation's revenue in the last two years, moving from 1:1 consultations to multiple streams of leveraged income, including her Super Stylers membership and Style Transformation online course.

Tasha JenningsTasha JenningsConceive BabyMember since 2017

From 1:1 services to multiple leveraged income streams

When fertility naturopath Tasha started her business, she had almost zero support in business terms - let alone help to scale a service-based consultancy that relied on a consistent flow of new clients.

Today, Tasha has plans and marketing systems to direct her boundless energy into growing the business. She's moved from 1:1 services to leveraged services like her podcast and online course, helping more women than ever before - with a community behind her and new confidence in growing her ideal business.

Chantel GilbertChantel GilbertBlue Gum Electrical SolutionsMember since [to confirm]

She started saying no to spending that didn't pay

Chantel and her husband Josh run Blue Gum Electrical Solutions, helping families in regional Victoria with air conditioning, solar, heating, and batteries. When she joined, the business was turning over around $150,000 a year. Today it's [to confirm with Chantel: well into seven figures], and Chantel has stepped into the CEO seat.

"I've had a change in mindset. If something is not making us money or benefiting us in some way, we are not spending the dollars."
Yes! Send me my free workshop ticket
Profitable Business Fast-Track Planner
A step-by-step planner for the financial growth of your business.

Free bonus

Your Profitable Business Fast-Track Planner

Say bye-bye to business burnout and grow sustainably.

When you attend the Profitable Business Workshop LIVE, you'll also get a FREE gift - one of my favourite tools. After the workshop you'll be ready to take action on your profit plan, and this step-by-step planner will hold you accountable so you don't lose momentum in 2027.

A $79 value. Yours FREE.

Yes! Send me my free workshop ticket

Easy as

Here's what to expect

Register!

Grab your free ticket to the Profitable Business Workshop.

Claim my free ticket now

Check your inbox

You'll see an email from me confirming your spot, with a link to add the event to your calendar.

Clear your morning and bring your numbers

Have a rough list of what you sell and what you charge. That's all you need.

Attend LIVE!

Join me and other women business owners on Tuesday 17 November, 10am - 12pm AEDT (Sydney time). I can't wait to see you.

What women say about the Profitable Business Workshop

Real results from women who've been through the workshop

"Working backwards - thought provoking!"Kendall Mills
"Very achievable and valuable."Hellen Bourantas
"LOVE these money beliefs!"Sarah Burgess
"So much clarity - I don't feel SO scared to reach that goal."Esther Espinoza
"Accountability and direction."Jilly Pilon
"Excited about the clarity breaking it down has offered."Alyson Gwynne
"Feeling inspired - been burnt out."Vanessa Dillon
★★★★★

Blown away

"I'm blown away. The product that I've been holding off on releasing is actually a potential huge money maker and my current main form of income is hard work and time consuming."

Lisa Hawkins
★★★★★

More clarity

"I have more clarity around achievable revenue and the impact of increasing my consulting fee. My analysis showed I can ACTUALLY achieve higher revenue going forward!"

Kerrie O'Brien
★★★★★

The numbers add up

"I just worked out I can make 242,740 in profit on 500k turnover based on a hypothetical realistic profit margin. My goal was 200k."

Susanna Palomares
★★★★★

Mind blowing!

"OMG! It was mind-blowing. It really clarified what I needed to focus on and where my marketing should be focused."

Radhika Lucas
★★★★★

Profound insights

"Some PROFOUND insights revealed themselves in my business and product mixes as I played with the figures. I was NOT expecting the insights globally into my business structure - that I found within this program. THANK YOU!"

Melissa Hocking Hughes, QBI Healing
★★★★★

No more second-guessing

"Support, clarity, direction, and no more second-guessing!"

Jennifer Carlson
★★★★★

A simple process

"Such a simple process and I can't believe I've never done this before… it highlighted immediately where I needed to put my attention."

Patricia Reed
★★★★★

Clarity and crisis avoidance

"For me, it's clarity and crisis avoidance. The immediate benefit to me has been getting timely clarity on where I need to focus at the whole level of business."

Jayne Gallagher
★★★★★

Corrective action

"It allows me to take corrective action if I need to. It also helps me see where I'm thinking I don't have the money for that, when in fact I do, and it's budgeted for."

Yvonne Shepherd, Women's Fitness Adventures
★★★★★

So much clarity

"So much clarity, next steps to think strategically, and professionalising my business to the next level."

Jackie Le Roux, Empower Opportunity
★★★★★

Consolidated my offers

"I learned to consolidate my service offerings, confirm with partners what is the base price for sale, and define my clip of the ticket percentage."

Diana Burns
★★★★★

A light bulb moment

"Emphasising profit has just set off a light bulb for me. Focus on profit, not revenue. Thank you."

Masi Tsakanov

The cost of waiting

What happens when you DON'T have a clear profit plan for your business?

"Eye opener in terms of sales needed and cashflow."Shirli Notcovich, May 2025 workshop
  • You get stuck in 'imposter syndrome' mode, never really having the confidence and support to break out of the income ceiling you're experiencing now.
  • You waste the built-up potential that is trapped in your business.
  • You lose precious time with the people most important to you, all because you're working harder for less money.
  • The people you're helping aren't getting access to your much-needed products and services.
  • You lose momentum. It's just not possible to do everything for everyone while getting no payback for the value you provide.
  • You end up treading water just to stay afloat. You're making enough to get by, but you could be making more, having fun, and creating a bigger impact.
  • You burn out.

You CAN develop an actionable and effective profit plan in just ONE session. You'll set your vision, design your product and service mix, set your revenue and profit goals for 2027, and map out your first 90 days.

Suzi Dafnis

Your host

This workshop is a gift from one of Australia's most trusted business growth experts

Suzi Dafnis is the CEO of HerBusiness and the founder of The Growth Network, Australia's leading community for women business owners. She's one of the most successful women business owners in Australia, having grown 5 multi-million dollar businesses, both at home and globally.

In addition to bringing the Rich Dad, Poor Dad books to the world and partnering with author Robert Kiyosaki to create a global education and events empire, Suzi has grown several other massively successful businesses in the property, personal development, and women's business education spaces.

Over the past 30+ years, Suzi has helped literally hundreds of thousands of businesses grow and succeed. Featured as an investor on Channel 7's Dragons' Den TV show and in countless media publications, she brings three decades of experience anticipating trends and steering businesses to growth.

  • BRW Young Rich List (four years)
  • HACCI Woman of Influence Award Winner
  • Telstra Women in Business Award Finalist
  • Ernst & Young Entrepreneur of the Year Finalist
  • Featured in Channel 7's Dragons' Den TV show
"Thank you Suzi! You've inspired me and helped me gain clarity - FOCUS on the profit."Masi Tsakanov
"Thank you Suzi. This has just kicked me in the pants to keep going even though there's big change happening."Wendy Beardall
"Suzi - this workshop has been so inspiring and beneficial."Amanda Tangney, West Coast Watercraft
Yes! Send me my free workshop ticket

Save your space

The free workshop that helps you plan for profit… and make 2027 your most profitable year yet

WhenTuesday 17 November 2026

A 2-hour workshop, 10.00am - 12.00pm (approx) AEDT, Sydney time.

Value$470 FREE!

We've sponsored this program so you can access $470 worth of content, instruction, and downloadables absolutely free.

WhereOnline

Attend from your desk, anywhere. You'll get your join link when you register.

Yes! Send me my free workshop ticket

We've got As to your Qs!

Frequently asked questions

How much does it cost?

In just one morning, you'll know exactly how to create a simple and actionable plan to increase your business profits and revenue.

The Profitable Business Workshop is valued at $470, but you can access it for free. Plus, we're including a valuable bonus when you attend the entire workshop LIVE - the Profitable Business Fast-Track Planner, a step-by-step guide to lead you into a future of financial growth.

What time is the workshop?

10.00am - 12.00pm AEDT (approximately), Sydney time, on Tuesday 17 November. We recommend joining Zoom at least 10 minutes before the start so you don't miss anything.

I'm not in Sydney. What time is that for me?

Brisbane: Tuesday 17 November, 9am - 11am AEST.
Adelaide: Tuesday 17 November, 9.30am - 11.30am ACDT.
Perth: Tuesday 17 November, 7am - 9am AWST.
New Zealand (Auckland): Tuesday 17 November, 12pm - 2pm NZDT.

In the US, it's the evening before:
US Eastern (New York): Monday 16 November, 6pm - 8pm EST.
US Pacific (Los Angeles): Monday 16 November, 3pm - 5pm PST.

How much do I have to participate?

You'll receive a link to download and complete the Profitable Business Fast-Track Planner (it's extremely easy to complete), and you'll be invited to contribute to the chat. It's a workshop, so you'll actually be working on your own money and profit plans.

Will there be a recording?

No. This isn't a presentation where you're muted and I talk the whole time. You'll be working through your planner and have the chance to have your questions answered so you can make progress on the day. So clear your morning to be there live.

I'm not a numbers person. Is this for me?

Yes - especially you. There's no financial jargon and no spreadsheets to build. If you can list what you sell and roughly what you charge, you can do everything we do on the day. A calculator helps.

How do I know if this workshop is right for me?

If you're already a business owner, but you've been getting stuck lately or have never had a clear path to greater profit and revenue - this workshop is for you.

If you've never had a focused vision on achieving your revenue goals, this could be the best two hours you'll ever spend getting clarity and focus on how to turn your products and services into profits.

Do I need to have my camera on?

This is a highly interactive workshop (you'll literally be working on your business), and being on camera helps create a more connected, engaged space so I can support you more personally. It's always optional - you won't be put on the spot if you need to be off camera. And if visibility and leadership are part of your next chapter, sometimes simply showing up on screen is a powerful first step.

Will you be selling anything?

The workshop is free, and you'll leave with a complete plan whether or not you ever spend a cent with us. Towards the end, I'll show you how women keep this work going all year inside The Growth Network, our community for women business owners. It's there if you want it, and it's completely optional.

Yes! Send me my free workshop ticket

As seen in

Our events, business and mentoring support, and resources have been featured in countless media publications over the last 30 years.

As seen in The Australian, Financial Review, marie claire, Women's Agenda, The Age, news.com.au, and more